"This New Zealand Design Duo’s Headquarters Are as Fresh and Lighthearted as They Are." - 2019
https://www.dwell.com/article/george-and-willy-studio-renovation-3f28097c
"George & Willy’s signs and display systems are minimalist, functional, and playful. Same goes for their new offices in a revamped warehouse.
Will McCallum and George Wilkins weren’t having much luck at outdoor craft marketplaces. They liked the items they’d been designing since their university days, and so did their friends, but sales were "meh." So they went online, and lo and behold, they were suddenly where they’d aspired to be: in the global market."