Crafted for a Warmer Welcome
These guys have put some serious love into their craft. It lifts the presence of our store before anyone walks in the door.
George & Willy products have this timeless simplicity to them that blends into nearly all project's aesthetics.
Having a well-designed & thoughtful solution off-the-shelf is a lifesaver, especially when there are so many other tricky things to sort out along the journey.
Simple can sometimes feel basic, yet it's those little details that George & Willy products possess that feel anything but basic.
The Counter Signs are an amazing detail on our counter display.
Every single object is just right... It’s easy to integrate your products into any project because they can be used as they are, but they still leave room for uniqueness.
"Functional, minimal & playful signage products"
A Note From George & Willy
We started this business to make simple display products for creative spaces. Today we are still doing just that and helping people like you, all over the world, make their space inspiring. Thanks for visiting us and please let us know if you have any questions.
Have fun,
Signage, Menu Displays & Furniture
At George & Willy, we believe signage is more than a marker – it’s the first impression your space makes. From a café on the corner to a boutique studio or bustling restaurant, our products are designed to elevate everyday interactions. Clean, functional, and beautifully minimal, every piece blends seamlessly into its surroundings while helping your brand stand out.
Founded in New Zealand by George Wilkins and Will McCallum, our design studio grew from a shared passion for making objects that feel good to use and stand the test of time. Today, we specialise in signage, menu displays, and furniture that transform spaces into welcoming environments. Inspired by timeless simplicity, our products are intentionally designed to be durable, easy to use, and universally appealing.
Signage That Speaks for You
Whether it’s a storefront sign that draws people in, a sandwich board catching attention on the footpath, or a tabletop sign guiding guests at the counter, the right signage makes all the difference. Our collection includes standing signs, A-frames, bathroom signage, blade signs, magnetic displays, and more, each crafted from weather-resistant materials like powder-coated aluminium and stainless steel for long-lasting impact.
Menu Displays Made Easy
Menus should be as easy to update as they are to read. That’s why our menu displays combine clarity with practicality. From magnetic boards to wall-mounted menus and countertop solutions, we design displays that keep information fresh and accessible without compromising on style. Whether you’re changing daily specials, showcasing prices, or guiding customers through your offering, our menu displays make communication effortless.
Furniture for Everyday Spaces
Great spaces are built on more than atmosphere; they need furniture that works as hard as you do. Our café furniture collection features wall-mounted tables, modular seating, shelving, and bakery displays designed to maximise space without sacrificing comfort. Crafted from premium materials like sustainably sourced timber and powder-coated aluminium, our furniture combines durability with understated design. Perfect for compact espresso bars, light-filled brunch spots, or studios looking for smart solutions.
Why Choose George & Willy?
Timeless Simplicity – products designed to blend seamlessly with any fit-out.
Durability – weather-resistant materials built to last indoors and out.
Global Reach – trusted by creative brands and businesses worldwide.
Design Recognition – featured in publications like The New York Times, Forbes, and Dwell.
Customer First – signage and displays that make communication friendly, effective, and fun.
Make Your First Impression Count
Every detail tells your story. From the moment customers spot your sign to the way they navigate your space, George & Willy products help you create an environment that inspires. Explore our full range of signage, menu displays, and furniture today.